Projectweek.
Every year, Sint Lucas Antwerp organizes a projectweek. This year, the students were asked to give ideas to fill in that week. A concept was developed to draw the attention of as many students as possible to submit their ideas.
Briefing
Every year there is a projectweek at Sint Lucas Antwerp. This is a week in which students can relax and have fun in a creative way by participating in activities. This year, the school wanted the students to submit their own ideas to fill in this week. The task was to come up with a creative way to ask the students to do this.
Every year there is a projectweek at Sint Lucas Antwerp. This is a week in which students can relax and have fun in a creative way by participating in activities. This year, the school wanted the students to submit their own ideas to fill in this week. The task was to come up with a creative way to ask the students to do this.
Idea
The goal was to get as many students as possible to submit a proposal. Normally, the activities of the projectweek are assigned via the "first come, first served" principle on the moment the registrations go online. This causes a lot of stress because many students often do not get the activity that they really want. This stress ensures that almost the full capacity of students is behind their laptop screen waiting for the registrations to go online. That's an advantage I wanted to use.
How it works
The plan was to fool the students. In the first phase, the students received the traditional projectweek e-mail that contains the date when the registrations will open and the link to these registrations. If you clicked on the link before the registrations were open, you saw a countdown clock (which you could see on the walls on campus too) that increased the stress.
When the projectweek was finally open for registrations at the scheduled time, an error appeared saying that the activities were missing. By clicking 'fix', the students could literally fix the projectweek.
When they did, they ended up on a page explaining that that this year they had to come up with activities themselves followed with a form below to fill in their ideas. In this way, as many students as possible got to see the message.
